Showing posts with label print media. Show all posts
Showing posts with label print media. Show all posts

Wednesday, October 21, 2009

Pros and cons for online and print media

By BECKY ATKINSON
Edited by ASHLEY CARROLL

Online Media
Kindle, Sony Reader, eBooks, smartphones, other Internet capable devices


A University student reads The Red & Black on his iTouch before class



Pros
  • Individual books/articles are cheaper
  • More economical
  • Fast downloads of reading material
  • Portable
Cons
  • Eye strain
  • Extreme initial expense
  • Hard to annotate
  • Battery powered
  • Black and white pictures




Print Media
Books, newspapers, magazines

A University student reads the printed version of The Red & Black

Pros

  • Tangible
  • Familiar
  • Easy to annotate
  • Not battery powered; won’t be ruined if liquid is spilled nearby
  • Colored pictures

Cons

  • Take up lots of space
  • Not environmentally friendly
  • Not as easily accessible




Wednesday, October 7, 2009

Digital devices provide new way to read

By BECKY ATKINSON
Edited by MIRIAM CAMP

Running out of battery has never been a problem for print media before.

New digital devices such as the Amazon Kindle and the Sony Reader are providing a new way to read books and newspapers - electronically.

Though these digital devices offer a new way to read and other benefits that may be improvements over print reading, these new devices have new problems that print media have never had to face.

“Last night my Kindle ran out of battery,” said Scott Shamp, director of the New Media Institute at the University of Georgia. “This is never been a problem with print books.”

Shamp downloaded his first Kindle book four days ago, a book called “Loving Frank” about the life of Frank Lloyd Wright. Before he had only read newspapers on his Kindle.

“It’s something really cool to wish I had the New York Times and then, boom. I do.” Shamp said.
Newspapers are embracing devices such as the Kindle as a way to cut costs and encourage people to pay for subscriptions.

“We'd welcome people reading us on Kindle,” said Charles Gay, Sunday editor for the Atlanta Journal Constitution. “As long as people are paying for our product, we don't particularly care what the format is. In fact, Kindle has the advantage of saving us the cost of newsprint and delivery, which are two of our three biggest expenses.”

Though his Kindle ran out of battery, Shamp still thinks the Kindle has some great features. He loves being able to change the font size, being able to make notes and to access a dictionary directly from the Kindle.

Being able to buy books immediately is another feature he enjoys.

“The other night after I finished my book, I just went online and downloaded another one,” Shamp said. “It took two minutes.”

He also hasn’t noticed a problem reading a book from a screen instead of printed pages.

Dr. Shamp believes the Kindle and other digital devices will ultimately be successful.

“I think it has to,” he said. “We can’t have more dead trees.”

Elizabeth Davis, director of the writing certificate program and an English professor at UGA, agrees that there are pros for the Kindle and other such digital devices.

For one thing, downloading digital books is cheaper and more economical, and thus more affordable for people.

According to Amazon.com, the price of the new Dan Brown book “The Lost Symbol” is $9.99. The print version is $29.95.

Shamp was impressed by the fact that an individual issue of the New York Times is only 75 cents.

Davis also thinks people will like the portability of the digital devices. The Kindle weighs 18.9 ounces and has a 9.7 inch display screen and is as thin as a pencil.

Another feature of digital devices Davis thinks will be beneficial is the greater access people will have to a wider variety of texts.

“The more that goes online, the more access we’ll have,” Davis said.

The benefits of increased access are similar to benefits the Gutenberg Project and the Google Book Project provides. More books will be available for everyone to read.

Despite these features, Davis still does not have a Kindle, mainly because of the hefty price tag.

“What limits people is the first initial outlay of cost for the device,” Davis said.

The Kindle costs $299, but the Kindle DX, the newest Kindle with improved features such as larger screen size, costs $489.

But even without having to pay for the device, some students at Princeton University still aren’t satisfied. Two weeks ago, 50 students received a free Kindle DX as part of Amazon’s Kindle e-reader pilot program.

According to The Daily Princetonian, Princeton’s independent student newspaper, students seemed to agree that the devices made it difficult to annotate books, such as highlighting and writing in the margins.

Davis believes some people will like digital readers such as the Kindle and some will not.

“It’s not an either-or situation,” she said. “Books and digital devices are going to co-exist.”

Peggy Gaffney, an employee at Borders bookstore in Athens, has experience with digital devices and books co-existing.

Borders all over the country are selling the Sony Reader, another digital reader that is similar to the Kindle.

The Sony Reader provides many of the same features as the Kindle but with a lower price tag. Prices range from $199 to $299, according to the Sony website.

“We’ve done well with it,” Gaffney said about the Sony Reader. “Now that it’s come out with a new version, I expect it to do well. A lot of people are interested, especially for the holidays.”

Gaffney agrees with Davis on the fact that some people will like the digital devices and some people won’t.

“I don’t think it’s for everyone,” Gaffney said. “There will be certain people who like it and some who don’t. Some people won’t want to mess with another electronic.”

Gaffney is not worried about selling a machine that some think might take the place of books.

We’re just providing another way to read books, she said.

Wednesday, September 16, 2009

Newspapers aren't dead yet

By BECKY ATKINSON
Edited by PRISCILLA KATHE

The Grim Reaper hasn’t arrived.

The death of newspapers has been a topic of interest around the country recently, but the situation of newspapers isn’t as dire as it seems.

In fact, the print version of the Atlanta Journal Constitution reached 20 percent more people in the Atlanta area than the online version did in the Atlanta area in March 2009, according to the Audit Bureau of Circulation.

The Audit Bureau of Circulation also reported that the print version of the Athens Banner-Herald reached 50 percent more people in the same area as the online version did in March 2009.

But what about all those people using Kindles, smartphones and the Internet to receive the news?

Maybe readers aren’t moving into the digital world as much as everyone thinks.

When the Atlanta Journal Constitution redesigned their paper, the AJC did an extensive study using focus groups of AJC readers to find out exactly what readers wanted. The focus groups said they wanted more of an old-style newspaper with lots of stories on the front page and small photos.

“For the past few years, we’ve given up the idea of gaining readership and have been trying to hold on to readers we have,” Sunday editor Charles Gay said.

This thinking inspired a new marketing campaign for the Sunday paper launched in early 2009 with the slogan “Unplug, It’s Sunday.”

The campaign emphasizes the Sunday paper as a distinct paper from the daily AJC and promotes print media instead of online media.

Hardly any of the Sunday paper content goes online in an effort to encourage readers to buy the paper.

“[With suggestions from our readers and our new marketing campaign], we’ve seen a surprising and gratifying pick up in single copy circulation,” Gay said.

The Athens Banner-Herald is also not too worried about a transition from print media to online media.

“I think [readership in Athens is] more affected right now because of the economic downturn rather than people switching from print to online, if they weren’t reading online before,” said Linda Howard, the director of circulation and marketing strategies for the Banner-Herald.

“There is a decline in circulation and readership because of the demographic area,” Howard said.

Though Howard said print readership is declining because people cannot afford to buy the paper and not because of the Internet’s popularity, the audience numbers online are still growing tremendously.

Despite the increase in readership online, Howard remains confident in the print version.
“We’re still promoting the print product and it’s as strong as it can be right now,” Howard said.

Even the Red & Black remains unconcerned about print readership despite an increase in online readership.

Hayley Peterson, managing editor for the Red & Black, has not noticed a significant decrease in print readership.

“We are a bit different because we are a free paper,” Peterson said. “But we have noticed a decline in advertising.”

The Red & Black has what editor-in-chief Carolyn Crist calls a “captive audience” because the paper is free and readers can pick up papers from bins on their way to class. Crist said she doesn’t see readership declining that much though readership varies a little from day to day.

“[Readership] depends sometimes on the news of the day and if headlines are big and catchy,” Crist said. “We try to make headlines bigger.”

Though newspapers in general have been experiencing declining readership and circulation, Bert Roughton,, Jr., managing editor for the AJC, said AJC readers still want a print version.

“There seems to be a smaller, yet persistent, audience for a high quality and deeply local newspaper,” Broughton said. “We are focusing on both the printed and digital platforms with quite a bit of energy.”

Print Media Needs Equipment to Survive

Print Media Needs Equipment to Survive
By: Kate Parham
Edited By: Rebekah Baldwin

In a world of tweets and blogs, there’s not much room left for traditional print media—or rather, there’s not much money left for traditional print media.

Newspapers and magazines around the country have had to let a significant number of employees go, if not cease publication altogether. Be it the death of the Christian Science Monitor, the Seattle Post-Intelligencer and the Rocky Mountain News or the folding of Domino Magazine, Country Home and Portfolio, print media everywhere is hurting.

In fact, in a recent 2009 Pew survey, newspaper earnings reportedly fell 10 percent in 2007, primarily because of advertising losses. And according to a Magazine Publishers of America study, more than 250 major magazine titles lost on average 7.4 percent in ad revenue through the second quarter of 2008 compared to the same period last year.

Many publications are creating an online presence to help their survival. But in order to do so, newsrooms must be properly outfitted to move online.

Reporters are not just required to have a pen and pad anymore. In fact, many reporters need digital and video cameras, recorders, smart phones and laptops. However, not all publications can afford to have all of this.

According to Kristen Heptinstall, Web site coordinator at NBC 13 in Birmingham, Ala., her company is not as equipped as she would like it to be.

“We’re not where we want to be with personnel, after two rounds of layoffs, or with technology,” Heptinstall said. “Something I’m pushing for now is to get all reporters Blackberries through the company. You can post to our website through a mobile phone much more efficiently than everything having to be physically taken back to the station to be put up.”

Kathryn Ho, general manager of Modern Luxury Digital, has had similar experience. “My division has been fairly well-equipped with the proper technology, although it’s never the top of the line stuff,” Ho said. “We’re equipped to handle it if the site goes down at 3 am, but we mainly use a lot of open source software and freeware products and when that’s not possible we make the right business case to ask for the mandated funds.”

Gary Baum, senior editor at Angeleno Magazine, who works in the editorial department at Modern Luxury, isn’t so sure. “Once the new website, which has an at-this-point-typical mix of blog posts, repurposed magazine stories, and photo galleries, goes ‘live’ in November, so we should have a much better idea of the challenges of day-to-day, or rather minute-by-minute, content production online,” said Baum.
“Most of the reporters [at The Atlanta Journal Constitution] are amply equipped to be a digital reporter,” said Bert Roughton, managing editor. “You need a laptop and a camera of some kind and the AJC provides it. You could set up a bureau in the Starbucks.”

Roughton likens today’s reporters to his years of working as a foreign correspondent. “We’re using the same techniques to cover Cobb County that I was using to cover Kosovo,” Roughton said.


Efficiency seems to be a common denominator when it comes to technology-heavy newsrooms.

“I think that we view technology, generally speaking, as ways to reduce our costs because of its efficiency, which ultimately allows you to cut costs quite a bit,” Roughton said. “I think we’re pretty aggressive in looking for new technologies. It’s a matter of efficiency and technology advances tend to pay for themselves.”

However, it’s important that upper-level management feels the same way about technology, which not everyone does. According to the 2008 Pew Study, 48 percent of editors said they are conflicted by the trade-offs between the speed, depth and interactivity of the web and what those benefits are costing in terms of accuracy and journalistic standards.

To meet these new media challenges, some newsrooms have completely reorganized to simultaneously improve both the website and the paper. Roughton said that the AJC has created an entirely new content management system.

“We’ve also had a series of management teams who embrace change and are constantly looking for structural rebirth,” Roughton said. “Our newsroom has been really aggressive about not fighting the Internet and keeping it fresh.”

Keeping it fresh is of utmost importance, and also of serious conflict with old school journalists. Heptinstall said that part of what is tough to get newsrooms to understand is that online content doesn’t have to be perfect.

“Newsrooms are used to having this final product wrapped up in a bow. But that’s not how online content works,” Heptinstall said. “It has to be more continuous.”

Heptinstall said that many reporters are still in the mindset of ‘you put in your story for the day and then you go home’.

“That’s just not how it works now. We’ve got to meet in the middle,” Heptinstall said. “It’s getting the broadcasters to slow down and the newsrooms to speed up.”

Part of the problem is understanding the new deadlines that come with online media. According to a 2008 Pew Study, fresh content must be up for periods when traffic spikes. These times include 6-7 a.m. (as people wake up), 8:30-9 a.m. (as they get to work), around 11:30 a.m. (before they go to lunch) and around 2 p.m. (when they return from lunch), according to the study.

“We began thinking we’d just put everything online, but actually you have news cycles on the Internet that you need to adhere to,” Roughton said. “You can’t wait to start writing until 2 pm, you need to start writing right now.”