Newspaper Readership Quick Facts

Newspaper Readership Quick Facts


By Patrick Adams

• Newspapers typically draw 75-80 percent of their revenue from advertising.

• Readers traditionally have spent 28 minutes daily reading print newspapers.

• New York Times spend an average of 28-30 minutes monthly on the Web site.

• The Athens Banner-Herald’s Onlineathens.com has had 6.5 million hits since its inception.

• The Athens Banner-Herald has a circulation of 24,696 Monday-Friday, 23,397 on Saturday and 25,962 on Sunday.

• Its current circulation is down an average of 15 percent since 2006.

• Users who view Onlineathens.com but leave the page without ever clicking a link amount to 16 percent of the site’s total traffic.

• Less than one percent of users of Onlineathens.com click on ads displayed on its pages.